Monday, October 25, 2021 — Toronto, ON
Multi-platinum selling Canadian country music superstar, Gord Bamford and Kubota Canada Ltd. (KCL) are excited to announce a three year renewal of their partnership. The multi-year renewal will see KCL as the presenting sponsor of Gord Bamford’s upcoming tour dates, and the country icon will continue to represent the Kubota brand through appearing in dealership point of sale promotions, at in-store events and supporting marketing campaigns along with special dealership ticket packages and more.
“Everyone should have a partner like Kubota in their corner. The past three years of our partnership have been nothing short of incredible; my belief has been to align myself with companies who share the same core values,” says Gord Bamford. “Kubota has played such an integral role in supporting my career. They have been engaged, enthusiastic and understanding. Their support of the pivot from touring to virtual shows helped me move forward with the Drive-In concerts for Mental Health, where we raised $120,000 for community-based initiatives. It’s also been amazing to personally meet with so many dealers across Canada. I am excited to have three more years to meet many more.
Since the start of the partnership in 2018, Gord Bamford concerts and events sponsored, in part, by KCL have raised nearly $1 million to support youth charities and initiatives across Canada. These events included Pics ‘n’ Sticks, the drive-in tour, virtual shows and a prominent supporter of the annual Gord Bamford Foundation Charity Golf Classic.